Few places on the planet evoke a sense of style and luxury like Gangnam. One of the most affluent districts in Seoul, South Korea, Gangnam is where the most fashionable socialites and celebrities spend most of their time.
And with the rise of social media, particularly apps like Instagram and TikTok, we have seen a huge influx in the number of people flocking to Gangnam to experience the magic for themselves. Of course we can’t ignore the huge influence K-pop has had on this either. Many of the world’s biggest K-pop stars spend a lot of time in Gangnam. So it makes sense their fans would flock there in droves to catch a glimpse.
If you are unsure whether Gangnam is somewhere you want to visit, stick with us as we dive into the lavishness that is Seoul’s most luxurious district.
Luxury Shopping
One of the biggest draws to Gangnam is its amazing shopping. The district is filled to the brim with some of the most trendy stores anywhere. Huge name brands, and smaller, more bespoke boutiques line the streets. The most popular shopping street in the city is Gangnam-Daero.
Around the district you will also find a huge selection of street markets. Filled with traditional South Korean food and souvenirs, along with independent clothing stalls and a huge range of beautiful jewelry and accessories
One of the most popular stores in the city is the Line Friends Flagship Store. This is a store dedicated to the popular Line Friends brand. Line Friends are a popular brand of small bear-like animals created by popular South Korean designer Kang Byeong Mok. The brand has become synonymous across South Korea. Much like the Beanie Babies of the Western World.
Line Friends Flagship Store is a superstore that houses the largest collection of Line Friends in the district. If you are looking for the perfect souvenir for your children, this is the place to find it.
Shirt Rooms
There are few places in the city that epitomize what Gangnam is all about than the shirt rooms. These are designed as entertainment complexes that offer a luxury experience second to none. Sometimes these are open to the public. But others, like the Gangnam Play Shirt Room, are aimed at business parties only. But this shirt room in Gangnam is regarded as one of the best for its diverse range of options such as private karaoke rooms, car showroom tours, exquisite dining options, and a huge range of beautiful staff working to provide an unforgettable experience.
Shirt Rooms typify the Gangnam experience, Luxury at its highest. From the moment you enter you are treated as king. You will be left wanting for nothing. Many of the city’s most affluent individuals, and popular celebrities can often be seen frequenting these shirt rooms.
Celebrity Style
As we mentioned, Gangnam is frequented by a huge number of celebrities. Not just from South Korea, but from the world over. And they don’t just come here to enjoy the nightlife either. Gangnam is filled to the brim with some of the best salons in the world. Many popular K-pop bands like PENTAGON are constantly seen at these salons.
So if you have ever wanted to style yourself after your favorite K-pop star, Gangnam is the place to do it. Their staff are amongst some of the best stylists on the planet. And nearly all of them are at least semi-fluent in English, if not completely. And the salons without English speaking stylists will often have translator teams on site at all times. These salons often have their own brand of beauty products that are miles ahead of what the Western world has. So don’t forget to grab a few while you are there.
The Nightlife
Gangnam doesn’t stop once the sun sets. Rather the city comes alive at night in a way most other cities can’t. Dazzling neon signs draw you towards some of the trendiest bars and clubs the district has to offer. Some are more exclusive than others, but you can still try your luck at getting in.
Some of the best clubs to visit when you are there include Club Octagon, which is a major hangout spot for celebrities and the best DJs on the scene. If you are more interested in diving deeper into the fashion scene of Gangnam then you should consider heading to Club Answer. The club features a fashion runway where regular shows are held. And the entire decor is lavish beyond comparison. It feels like stepping into a whole new world.
Now Gangnam clubs aren’t as strict on dress codes as places like Berlin. But you still need to make an effort. Most clubs will be happy with smart casual attire. But a lot of them will also run themed nights where you will require an outfit to match.